One of the key focus areas of our business for 10+ years has been Digital Assets, meaning your golf courses's website, customer database, newsletter provider, social platforms, mobile app and online sales programs. Read our three part 'Digital Review Series'. Continue reading →
We decided we needed to expand on the multiple pieces of content we have already written and role them into one document to share with golf course owners and operators around North America. Continue reading →
In Part 1 of Google My Business we wrote about the importance of claiming your Google Business Page, the why and the how-to’s. In Part 2 we wrote about some of the things you can do with your Google My Business page to enhance it. Continue reading →
There are a few useful things you can do right at the beginning to make your Google Page more valuable to the consumer (your customer) and help your organic SEO. Here is a brief list of ideas that can increase your organic ranking: Add photos, use Google posts and... Continue reading →
Google My Business (or GMB as the acronym) is a free tool to allow business owners to manage how your business appears in Google search. GMB also allows customer reviews (and responses by you). You can add photos and enhance your listing. Continue reading →
Almost every business is 'doing' social media but are they doing it well? Take a step back from posting (pushing) and analyze the interaction and engagement you are having with your customers. That is where social media will convert into stronger revenues for your business. Continue reading →
Have you considered whether Social Media is still converting to website traffic in 2018 as well as it did 2 - 5 years ago. The new algorithms that most social platforms use, restrict marketing messages from reaching consumers. Continue reading →
Financial Performance Series Back at the end of December we wrote a four part email series for the Golf Industry about ways to improve your facility's Financial Performance in 2018. Four Part Series The series focused on four key parts of every golf operation. If you missed any part of… Continue reading →
With 330 Million active users Twitter is still relevant in the Social Media world but is it an effective marketing tool? On September 26th of this year Twitter announced that it was experimenting with increasing the character limit per Tweet from 140 to 280. Continue reading →
This blog is not so much about re-inventing LinkedIn as it is about bringing it back to the forefront as a marketing and business strategy tool. It is probably the best social platform for making B2B connections in our opinion. Continue reading →
