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Tag: Internet Marketing

Google My Business

Google My Business (or GMB the acronym) is a free tool to allow business owners to manage how your business appears in Google search. Continue reading →
Posted in Business, Golf Operations, Industry Blog, Internet Marketing, Marketing, On April 13, 2021

Why You Need Brand Guidelines

CK Golf routinely creates and/ or further develops Brand Guidelines at the start of any marketing work we do for a golf course. Continue reading →
Posted in Business, Golf Operations, Industry Blog, Internet Marketing, Marketing, Social Media, On March 14, 2021

Best Blogs of the Year – CK Golf

2020... A Year Like No Other What a year! We hope you are enjoying the holiday season and staying in your 'bubbles. Who knew at the beginning of the year that this reference to bubbles would be a thing! If you are in the golf business, you definitely deserve a… Continue reading →
Posted in CK Golf, Industry Blog, On January 1, 2021

Rules of Video Conferencing

As businesses move (have moved) into the "new normal", business video conferencing has been the way meetings are being conducted. We see it in our business at CK Golf, about 60% of our meetings are done via video versus telephone. Over the last couple of months we've done enough video… Continue reading →
Posted in Business, CK Golf, Golf Operations, Human Resources, Industry Blog, On August 1, 2020

Email Marketing & Database Building

During these unprecedented times of the pandemic we are currently in, things have not been all bad for golf. Across North America golf courses were one of the first recreational activities to open. Continue reading →
Posted in Business, Industry Blog, Internet Marketing, Marketing, Sales, On July 5, 2020

Tools for Business – Part I

We have used some of our extra time lately to invest in some new productivity tools. We have also watched webinars on how to better use the tools that we already have. Part I includes our experiences with Zoom and Canva. Continue reading →
Posted in Business, Industry Blog, Marketing, Technology, On May 13, 2020

Why You Need Brand Guidelines

CK Golf routinely creates and/ or further develops Brand Guidelines at the start of any marketing work we do for a golf course. Continue reading →
Posted in Business, Golf Operations, Industry Blog, Internet Marketing, Marketing, Social Media, On May 6, 2020

Marketing Messages during COVID-19

Now is not the time for the Tourism industry (including golf) to sell. Messages of hope and social responsibility trump messages about promotions and sales. Continue reading →
Posted in Business, Golf Operations, Industry Blog, Internet Marketing, Marketing, Sales, Social Media, On April 2, 2020

Top Blogs of 2019

We were reviewing our Google Analytics and thought we would share our most viewed blogs from our website in 2019. Some of them are older that 2019, but still appeared as top views during the year. Continue reading →
Posted in CK Golf, Golf Operations, Industry Blog, On January 2, 2020

Destination Marketing vs Tactical Marketing

We often define destination marketing (often referred to as awareness advertising) as the plan and efforts to bring people (consumers) into a region or city. Tactical (or strategic) marketing to us means the specific programs to get consumers to take specific actions to visit a specific business/ golf course. Continue reading →
Posted in Business, Industry Blog, Internet Marketing, Marketing, On December 21, 2019
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Recent Posts

  • Google My Business
  • CK Golf Conversations Video #12
  • One Year Since Las Vegas Went Dark
  • Why You Need Brand Guidelines
  • Sell An Annual Tee Time
  • Best Blogs of the Year – CK Golf

More recent posts…

  • April 2021
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