Google My Business (or GMB the acronym) is a free tool to allow business owners to manage how your business appears in Google search. Continue reading →
2020... A Year Like No Other What a year! We hope you are enjoying the holiday season and staying in your 'bubbles. Who knew at the beginning of the year that this reference to bubbles would be a thing! If you are in the golf business, you definitely deserve a… Continue reading →
As businesses move (have moved) into the "new normal", business video conferencing has been the way meetings are being conducted. We see it in our business at CK Golf, about 60% of our meetings are done via video versus telephone. Over the last couple of months we've done enough video… Continue reading →
During these unprecedented times of the pandemic we are currently in, things have not been all bad for golf. Across North America golf courses were one of the first recreational activities to open. Continue reading →
We have used some of our extra time lately to invest in some new productivity tools. We have also watched webinars on how to better use the tools that we already have. Part I includes our experiences with Zoom and Canva. Continue reading →
Now is not the time for the Tourism industry (including golf) to sell. Messages of hope and social responsibility trump messages about promotions and sales. Continue reading →
We were reviewing our Google Analytics and thought we would share our most viewed blogs from our website in 2019. Some of them are older that 2019, but still appeared as top views during the year. Continue reading →
We often define destination marketing (often referred to as awareness advertising) as the plan and efforts to bring people (consumers) into a region or city. Tactical (or strategic) marketing to us means the specific programs to get consumers to take specific actions to visit a specific business/ golf course. Continue reading →
