I was listening to Pratt & Taylor on the Team1040 the other day and they were discussing the Super Bowl. One of the comments they made was had to do with the reason the Super Bowl has meant less to Canadian television viewers in recent years is due to the CRTC’s decision to ban, both on regular and HD T.V., American commercials from airing in Canada.
This brought up a couple of thoughts in my mind. With the current pricing at $3 million for a 30 second spot in the U.S. and apparently a couple of spots still available for one of the highest rated television days in both Canada and the U.S. why don’t Canadian companies step up and develop their own highly evolved and hyped commercials for the game instead of airing their usual standard commercials that we have all see hundreds of times before? Secondly, and I guess I am making a point here rather then a suggestion, but what is wrong with the Canadian television stations airing the American commercials (which I’m sure they spent millions of dollars to produce) and charging their regular advertising rates to the U.S. advertising customers.
In any event – the “Bud Bowl” will forever rank among my favourite Super Bowls commercials!
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Interestingly, Miller High Life beer has bought a one second commercial during the Super Bowl. “Miller High Life is all about high quality and great value, so it wouldn’t make sense for this brand to pay $3 million for a 30-second ad,” said High Life senior brand manager Kevin Oglesby, in a press release. “Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle.”
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