Why Wi-Fi Matters
An article last month in Conde Naste Traveler got us talking about the good, bad and the ugly of hotel wifi. For some people hotels mean vacation and vacation still means you don’t need the internet but there are many times in which this is not the case.
For us hotels are part of our life and our life is part business, part vacation rolled into one. In order to make this lifestyle work, fast and stable wifi is key. But when you think about other travellers who may not own their own business wifi is important to everyone. Google maps, emailing or Facebook messaging your family, Netflix for the kids, online guide books, pizza delivery numbers – they all rely on wifi. So why do some hotels make things so difficult?
Good Wi-Fi as a Marketing Strategy
We always remember the hotels that we have stayed at that have bad or non-existent wifi even though they claim to. But we also remember the great ones too! On our most recent trip to California the Gaslamp Plaza Suites in San Diego was an epic fail! But the neighbouring Whiskey Girl Pub saved the day. On last year’s trip to Italy the iQ Hotel in Rome was a star while most of our other Italian hotels left much to be desired. But we still talk about the iQ and Whiskey Girl to other people all the time. Does that make Good Wi-Fi a good marketing strategy? We think so. How do you feel about Wi-Fi when you travel? Take our survey and leave us a comment with a good or bad wifi experience.
We, Jeff & Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other a Biz Blog where we comment on general business and internet marketing best practices, golf course marketing and give golf industry related opinions. We have owned CK Golf for 8 years and provide marketing, social media and business services to the golf and other industries. Our 19th Hole Blog is about the places we visit and the things we do. When we say that we like or dislike something or have a good or bad experience this is our opinion and the truth as we see it, not something we have been paid for. If you have any questions or comments feel free to contact us anytime.