I was flipping through my 50 or so Monday morning golf news emails and came across a story about the winner of the LPGA Tour’s first major championship of the season! Ask yourself honestly, were you aware the LPGA Tour played a major championship this past weekend? Between Tara and I, we had no idea.
In any event, if you are like us you have no idea who won the LPGA’s Kraft Nabisco Championship. It was of course Brittany Lincicome who fired a final round of 3 under par 69 to finish at 9 under par, 279 for 72 holes to defeat Kristy McPherson and Cristie Kerr by a single stroke. It was her first career major win.
I can’t believe with all the golf related emails, blogs and websites Tara and I receive or visit in a week that we had not picked up on this event. So I was wondering, who is promoting the LPGA Tour? The last two big stories I can remember were when Natalie Gulbis announced as a contestant on the “Celebrity Apprentice” (she was saved from a board room firing in this past Sunday’s episode) and the news of Annika Sorenstam’s retirement, as we blogged on December 19, 2008, to start a family. Not exactly what I call headline news for a professional sporting league in these difficult economic times.
I’d suggest the LPGA Tour start doing a better job marketing and promoting itself to ensure sponsorship and T.V. ratings continue. We previously asked the question “Is anyone watching the Senior PGA Tour” and fear the LPGA Tour is heading in the same direction. I checked out golf.com this morning, which promotes everything that happens in Professional golf, and found only one mention of the LPGA Tour or the Kraft Nabisco Championship on the home page, compared to five different Tiger posts on the same home page. Is anyone watching the LPGA tour?
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