Since I commented on the summer issue of Canadian Club Manager Quarterly that was dedicated to a discussion about women in the profession I thought that it was only appropriate that I also comment on the article in this month’s Club Management magazine on the same topic. I have to say that the American perspective provided a much more interesting and relevant read. This may be a reflection of more women being involved in the American industry for a longer period of time but Canadian clubs should take note and step into the future.
Both American and Canadian golf associations, whether they are made up of owners, managers or golf professionals, are striving to, and doing a decent job of, bringing more professionalism to the industry. It is for this reason that a different skill set is being sought after by golf clubs large and small. The skills necessary to run a club now include an increased focus on human resources and team building, social skills, multitasking and the ability to think outside of the box, in addition to the traditional skills of public relations, marketing, sales and general management. Women tend to inherently already have these new skills as well as an attention to detail in all areas. Clubs are no longer seeking ‘the best man for the job’. While this should have been the case all along it is nice to know that great opportunities exist in the golf industry for anyone who has the abilities.
This is important not only for the success of golf clubs but for the industry as a whole. In an industry that is struggling with declining participation it is important to be open and inclusive of all consumers. While the golf industry was once considered ‘exclusive’, the industry now needs to focus on providing a wide range of opportunities for every age, gender, income, and ability of golfer, both as participants and as employees, in order to bring players back to the game and growth and success to the industry.