Twitter With 280 Characters
Make no mistake I still love Twitter but have to admit that we use it less as a marketing tool and more of a news source these days. With 330 Million active users Twitter is still relevant in the Social Media world but is it an effective marketing tool? On September 26th of this year Twitter announced that it was experimenting with increasing the character limit per Tweet from 140 to 280. A limited number of users were first given access to the new Tweet limit. On November 7th this year Twitter rolled out the 280 character limit for everyone. Before using Twitter 280 I felt that I would still prefer 140 characters.
Is Twitter Still Relevant
I think so. This is a shift in my thinking when I originally heard about the increase in characters. I thought it might ruin Twitter. I always considered Twitter to be a short and sweet ‘micro-blog’. It also kept my attention span with the shortness of each message. I was dreading having to read Tweets that were twice as long. However the reality is that I hardly notice the 280 characters or increase to length of users Tweets. It’s almost like it never happened and Tweets have stayed concise and to the point. It is still one of my go to’s for sports and other news.
Re-Invent Your Business
What Twitter has done, effectively, has re-invented it’s business. From what what I read about the change, Twitter stock price has been on the rise since the launch of 280.
So… the real question is what are you doing to re-invent your business practices in 2018?
We, Jeff and Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have owned CK Golf for 10 years and provide marketing, social media and business services to the golf and other industries. As of August 2016 our life and our business have been ‘location independent’. Our 19th Hole Blog is about the places we visit and the things we do. If you have any questions or comments, or happen to be in the same location as us please reach out and contact us anytime.