Statically Dynamic Pricing in Golf
In our previous biz blog we wrote about the differences in Rack Rate, Static Pricing and Dynamic pricing in golf. Rather than repeat ourselves (of course you can read it by clicking the link) we thought we would share an example of how golf courses could Statically Dynamically Price their green fees. The example below was created by us from about 15 years ago using data and historical rounds of golf.
We created this chart by using the historical occupancy rate averaged over the previous three years. The green fee rates and price drop times go up or down based on occupancy history. Using this method you could actually plan your whole season based on past trends.
This method however does not take into account current weather patterns and other trends that are affecting your golf course and your occupancy right at the moment (say in the current month or the current week) that may be different than previous years.
You could in fact create something similar but with different rate grids for different occupancy rates and then just drop them onto your tee sheet 14, 7, 5, or even 48 hours in advance based on bookings.
Could your golf course be more strategic in your pricing? We’d love to chat with you or feel free to leave us a comment below.
We, Jeff and Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have owned CK Golf for 10 years and provide business services to the golf and other industries. As of August 2016 our life and our business is ‘location independent’. Our 19th Hole Blog is about the places we visit and the things we do. If you have any questions or comments, or happen to be in the same location as us please reach out and contact us anytime.