Snapchat’s Growing User Base
A Bloomberg Technology report published on June 2nd showed that Snapchat daily users have officially past those on Twitter. Snapchat has surpassed 150 million daily active users, well ahead of Twitter’s 136 million daily users. Snapchat relies on a ‘touchscreen heavy’ design while Twitters more clicks. Snapchat encourages spontaneity and more ‘real-life’ posts while Twitter and most other platforms can be curated, scheduled and staged to be perfect. These aspects of Snapchat are why 30% of U.S. millennial internet users access Snapchat regularly. You will need to determine whether there is a place for snapchat in your business’ social media presence but keep in mind that in order to grow the game of golf with a younger demographic some new thinking is needed.
All platforms have the pupose of growing awareness and brand loyalty for your business. But the main goal must always be to drive customers to your website and ultimately your business. We want to give you tips on how you can make it easy for your Snapchatters to create their own stories and to share your brand by using the Geofilters.
Geofilters are special overlays that communicate the “where and when” of a Snap in a fun way. Geofilters are location based and appear at thousands of places around the world. Location services must be enabled and ‘filters’ must be turned on. The snapchat user simply swipes after creating a snap to see what filters are available to them based on their location.
There are two types of Geofilters. One is a free Community Geofilter for cities, universities, local landmarks, or another public location…but no brand logos are allowed. The other is On-Demand Geofilters where businesses and individuals alike can purchase these for their event, golf course or other business, or a specific map location.
On-Demand Geofilters are fee based. Purchase options include either a Personal Geofilter, one that doesn’t include any branding, business marks/names, logos etc. or a Business Geofilter that promotes a business or a brand where brand logos and trade-marks are permitted.
You might submit a Personal Geofilter to celebrate an activity, such as a wedding or other one time event.
Creating unique, attractive, funny, engaging Geofilters for your business is how you will get snapchatters to promote your brand. Be creative with your design and make it visually compelling. Make something that Snapchat users will want to send to their friends. Don’t cover up too much of the screen and make sure it’s relevant to the location. Draw your Geofence location thoughtfully. It should only cover the relevant area and must fall between 20 thousand and 5 million square feet. Select dates and times that you’re confident will cover the time you want the Geofilter to be active. The maximum any On-Demand Geofilter can be active is for 30 days. The cost for a Business Geofilter depends on the size of the Geofence and how long you want it to run.
As with creating your first story, using an event is a good way to create and test your first Geofilter. Snapchat provides some event templates for photoshop and illustrator or you can create your own 1080 wide x 1920 tall image. Geofilter requests are submitted to Snapchat and reviewed within one business day. These Geo-filters are a great way to get your brand in front of Snapchat users everywhere and also have some fun.
To get started, visit snapchat.com/geofilters and learn more about the world of Snapchat and what type of geo-filter is right for your brand.
Watch for more posts in this series by CK Golf Associate Tracy Matthews.
Tracy has been a member of the PGA of Canada since 1996 and has been a CK Golf team member for 2 years. Tracy’s experience has enabled her to offer a well rounded approach to helping clients succeed in the business of golf. And she is now our SnapChat resident expert so feel free to ask questions in the comments section below.