What is a Push Notification?
Push notifications are the same (but totally different) than text messages. In the case of text messages the user often initiates the contact. In the case of push notifications the user must allow contact from mobile apps that they have downloaded. Both texts and push notifications arrive on your mobile device via a pop-up message and both have open rates north of 90% (compared to good email open rates of 40%+).
Push notifications are generated by you, the business and with a bit of effort your best customers will have opted in to receive them. It is a fast, cheap way to communicate with your golfers.
Check out our previous blogs about mobile apps in Part 1 and Part 2 to get further insight into why your golf course needs to add a mobile application to its marketing plan in 2018. Need help? Check out our website for more information on mobile applications and how we can assist you. Gallus Golf is a CK Golf partner and used by 95% of our current and previous clients.
Why Use Push Notifications?
A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to have the app open or even using their devices to receive them. Push notifications look like text messages and mobile alerts, but they only reach users who have installed your app and have allowed push notifications to be received. In our experience push notifications work well with both iOS and Android devices (which most consumers use).
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Why Do Consumers Like Push Notifications?
Consumers use push notifications on a daily basis. You can choose to receive push messages for things like:
- Sports scores
- Driving updates
- Airline flight changes or on time status
For golf courses using a mobile App and doing push well the benefits are endless. Here are a few:
- Regularly reach your best customers
- Update your best customers on tee time availability
- Remind customers of the weekend weather forcast at your golf course
- Push special offers only available via your App
- Update course conditions, hours of operation etc.
The opportunities of push and mobile applications are endless. The best part is mobile apps and the ability for push are endless. Read more about how we can help here.
We, Jeff and Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have owned CK Golf for 9 years and provide marketing, social media and business services to the golf and other industries. As of August 2016 our life and our business have been ‘location independent’. Our 19th Hole Blog is about the places we visit and the things we do. If you have any questions or comments, or happen to be in the same location as us please reach out and contact us anytime.