NGCOA Canada Golf Business Magazine
Jeff was asked to write an article for the National Golf Course Owners Association Canada to be published in their Golf Business Canada Conference edition in November. As we were both attending the Conference this represented a good opportunity for us. And… Jeff also got to write about one his favourite topics for golf course owners and operators… Sales! Here is an excerpt from the article…
Sales Is Not a Dirty Word
Your team must understand that they are all in ‘sales’. The words ‘sales’ and ‘salesperson’ have a negative connotation for many people either because of their past experiences or because of the way that sales is often portrayed in the media and movies. But operators and golf course staff are rarely anything like the 1970’s used car salesman.
Think of it as soft selling if you like, but it is still sales. Each of your team members will approach selling differently, but they all still need to understand that sales is part of their role in your organization.
Another way to think about sales is to use the term ‘revenue generation’. Everyone in your organization plays a role in the revenue that your facility generates. We have never met an owner or an operator that does not want to make more money!
Read the full article here and feel free to print it and share with your team!
We, Jeff and Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have owned CK Golf for 10 years and provide business services to the golf and other industries. As of August 2016 our life and our business is ‘location independent’. Our 19th Hole Blog is about the places we visit and the things we do. If you have any questions or comments, or happen to be in the same location as us please reach out and contact us anytime.