Golf Business Canada
Jeff was recently published in the National Golf Course Canada’s magazine Golf Business Canada. His article was based on the panel he lead back in November at the NGCOA Canada’s Golf Business Canada Conference.
Excerpt From the Article
We recently moderated a panel at the 2013 Golf Business Canada Conference & Trade Show, “Victory in Victoria.” It was fitting that the three sub-themes the NGCOA Canada was offering were “Navigate New Tools • Sail to Profitability • Anchor Your Success.”
While we can agree customer service, engagement, and interaction are still the cornerstones of our busi- ness; we wanted our session to fo- cus on takeaways. We hoped for an open discussion about actions that golf course owners and operators could take and implement at their facilities immediately. The key focus of our session was “making more money” with social media.
ENGAGEMENT AND CONTENT
Social Media engagement is about how you interact with your customers and your potential customers in the social space. It is most effective when done without selling or push messaging your customer and it can often be very effective if you ask your followers what you can do for them and then provide them with that content.
Jeff & Tara Ciecko of CK Golf Solutions write two blogs on their website, one is their 19th Hole Blog where they share personal experiences and the Biz Blog where they share business best practices and golf industry related opinions. They have owned CK Golf Solutions for 6 years and provide marketing, social media and business services to the golf and other industries.