Back in 2012 Facebook bought Instagram for $1 Billon. So it is not surprising that Instagram is adopting some of Facebook’s not so appealing ways when it comes to its post algorithm. Back in March Instagram announced that it was updating its news feed algorithm. Posts will no longer appear in chronological order and instead they will be sorted “based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”
This change was to be rolled out gradually instead of all at once. We have not yet seen the change take effect to our own feeds but social news sites are reporting that it has happened already in New Zealand, Finland, Ireland, the Netherlands, Singapore and Venezuela and is now rolling out in the U.S. The fact that many users received the algorithmic feed update right after the new logo went live could not be a coincidence. More likely Instagram was hoping that the change to the feed would not be noticed because it is a controversial one which has already received negative feedback.
Instagram for Business
What does this mean for your business’ Instagram account? Most basically it means that the best pictures will no longer win the game. Instagram will choose what to show and when – essentially mirroring Facebook’s news feed. Engagement will become more important as will timeliness. Instagram has already introduce sponsored ads (purchased through Facebook) and more monetization cannot be far off. Gaining new followers is likely now going to cost you. As is getting your pictures and story to be seen by more of your fans.
Being huge fans of Instagram this is a disappointing turn. But not an unexpected one. We will continue to use Facebook, Twitter and Instagram for ourselves and our business and will continue to provide feedback on these changes and their results.
We, Jeff & Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have owned CK Golf for 9 years and provide marketing, social media and business services to the golf and other industries. Our 19th Hole Blog is about the places we visit and the things we do. When we say that we like or dislike something or have a good or bad experience this is our opinion and the truth as we see it, not something we have been paid for. If you have any questions or comments feel free to contact us anytime.