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Tools for Business – Part II

We have used some of our extra time lately to invest in some new productivity tools. We have also watched webinars on how to better use the tools that we already have. Part I included our experiences with Zoom and Canva. This blog discusses Trello, Vimeo and Google Drive. Continue reading →
Posted in Business, CK Golf, Customer Service, Golf Operations, Industry Blog, Sales, Social Media, Technology, On May 15, 2020

Why You Need Brand Guidelines

CK Golf routinely creates and/ or further develops Brand Guidelines at the start of any marketing work we do for a golf course. Continue reading →
Posted in Business, Golf Operations, Industry Blog, Internet Marketing, Marketing, Social Media, On May 6, 2020

Marketing Messages during COVID-19

Now is not the time for the Tourism industry (including golf) to sell. Messages of hope and social responsibility trump messages about promotions and sales. Continue reading →
Posted in Business, Golf Operations, Industry Blog, Internet Marketing, Marketing, Sales, Social Media, On April 2, 2020

Print Advertising vs Digital Marketing

We always pick up copies the latest Canadian Golf magazines (mostly to see who was advertising in them) to read the latest and greatest from our industry. Continue reading →
Posted in Business, Industry Blog, Internet Marketing, Marketing, Sales, Social Media, On June 26, 2019

Organic Social Reach Is Hard (but you should still work at it)

Organic Social Reach Is Hard (but you should still work at it). Simply put, businesses/ or social media platforms need to produce positive ROI, just like your golf course. Social media sites are a very crowded space. Continue reading →
Posted in Business, Industry Blog, Internet Marketing, Marketing, Social Media, On March 21, 2019

Why Cross Posting on Social Channels is Wrong

I find it painful, useless and annoying when I see brands (including golf courses) cross posting to all their social channels. Continue reading →
Posted in Business, Industry Blog, Internet Marketing, Social Media, Technology, On February 25, 2019

Vancouver GOLFEXPO 2019

The 2019 Vancouver GOLFEXPO is ready for another year of great deals, events and contests. This years event goes February 9th and 10th at the PNE Forum. Continue reading →
Posted in Business, CK Golf, Industry Blog, Marketing, Sales, Social Media, On January 26, 2019

How to Get Value From a Consumer Golf Expo

Exhibiting at a Golf Consumer Show There are upcoming shows across Canada and in the U.S. starting in February. Here are some ideas of what you can do to increase the value of your attendance AND your sales AFTER the show: ~ Hold a post-show meeting with all of those… Continue reading →
Posted in Business, Golf Operations, Industry Blog, Marketing, NGCOA, Sales, Social Media, On January 14, 2019

How and Why Your Golf Course Should Attend Consumer GOLFEXPOS

There are a whole list of consumer focused trade shows coming up this spring, some golf specific and others that golf courses may still benefit from attending. Here are our reasons why you should attend at least one targeted trade show this spring and our tips to get the biggest… Continue reading →
Posted in Golf Operations, Industry Blog, Internet Marketing, Marketing, Sales, Social Media, On January 4, 2019

Digital Asset Review

One of the key focus areas of our business for 10+ years has been Digital Assets, meaning your golf courses's website, customer database, newsletter provider, social platforms, mobile app and online sales programs. Read our three part 'Digital Review Series'. Continue reading →
Posted in Business, Industry Blog, Marketing, Social Media, On December 30, 2018
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