Golf retailers like Golf Town, Dick's Sporting Goods, Edwin Watts Golf and even the PGA Tour have long been a thorn in the side of small businesses (and almost all golf courses are small businesses occupying a big piece of land, but that's for another blog). Continue reading →
There are a few useful things you can do right at the beginning to make your Google Page more valuable to the consumer (your customer) and help your organic SEO. Here is a brief list of ideas that can increase your organic ranking: Add photos, use Google posts and... Continue reading →
Google My Business (or GMB as the acronym) is a free tool to allow business owners to manage how your business appears in Google search. GMB also allows customer reviews (and responses by you). You can add photos and enhance your listing. Continue reading →
Focus time and effort on sales training for your front line staff early. The season is short and there is no time to waste. We have always tried to do this but recently taken a new approach to sales training. We now focus on one item every week that the team… Continue reading →
We have two criteria for donations to not for profits: #1 Donations for Marketing If you donate rounds of golf (or anything else for that matter) what sort of marketing do you get in return? Do you ask for a logo inclusion on signage, programs or on the dinner table?… Continue reading →
More and more businesses and business people are moving away from the 'brick and mortar' office type buildings. They are working remotely whenever they can (we are a perfect example of this). Continue reading →
This is the time of year to impart some soft selling sales techniques to your team that can provide increased revenue and improved customer experiences. Continue reading →
Financial Performance Series Back at the end of December we wrote a four part email series for the Golf Industry about ways to improve your facility's Financial Performance in 2018. Four Part Series The series focused on four key parts of every golf operation. If you missed any part of… Continue reading →
How much time do you spend on sales training with your front line staff? Most of us are probably guilty of not spending enough time with our phone and/ or counter staff. This is even more true with our younger and/ or seasonal staff. Continue reading →
