Sell a tee time, say 9:00am on Saturday morning to a foursome, every week of the season. Of course it would be pre-paid and non-refundable. Continue reading →
Why You Should Survey Your Customers. The primary point of that post was all about the WHY you should survey your customers. We believe it is important to survey your customers but also important is the way you write your questions. Continue reading →
We write a lot on this blog about the 'business of golf', 'best practices' and 'internet marketing', but customer satisfaction is also a key element in growing your business. Continue reading →
During these unprecedented times of the pandemic we are currently in, things have not been all bad for golf. Across North America golf courses were one of the first recreational activities to open. Continue reading →
We have used some of our extra time lately to invest in some new productivity tools. We have also watched webinars on how to better use the tools that we already have. Part I included our experiences with Zoom and Canva. This blog discusses Trello, Vimeo and Google Drive. Continue reading →
With only one, or a few golfers allowed in the shop at once and no chance at doing a 'sidewalk' sale what is happening to all that merchandise that has already arrived for 2020? We have a couple of ideas... Continue reading →
Now is not the time for the Tourism industry (including golf) to sell. Messages of hope and social responsibility trump messages about promotions and sales. Continue reading →
Customer Relationship Management or CRM as it is most often referred is defined by Wikipedia as an approach to manage a company's interaction with current and potential customers. It uses data about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. Continue reading →
When setting the rate for each player category and each time of day, a golf course will first consider availability of tee times. With this information, you can then set an applicable rate based on time of day. Continue reading →
We always pick up copies the latest Canadian Golf magazines (mostly to see who was advertising in them) to read the latest and greatest from our industry. Continue reading →
