Exhibiting at a Golf Consumer Show There are upcoming shows across Canada and in the U.S. starting in February. Here are some ideas of what you can do to increase the value of your attendance AND your sales AFTER the show: ~ Hold a post-show meeting with all of those… Continue reading →
There are a whole list of consumer focused trade shows coming up this spring, some golf specific and others that golf courses may still benefit from attending. Here are our reasons why you should attend at least one targeted trade show this spring and our tips to get the biggest… Continue reading →
Jeff was asked to write an article for the National Golf Course Owners Association Canada to be published in their Golf Business Canada edition in November. Continue reading →
It's getting close to that time of year again, when golf operators across North America head to their annual zone, regional or national merchandise shows. It's a lot of work to prepare your open-to-buy plans, book hotel rooms and manage travel schedules. Continue reading →
Golf retailers like Golf Town, Dick's Sporting Goods, Edwin Watts Golf and even the PGA Tour have long been a thorn in the side of small businesses (and almost all golf courses are small businesses occupying a big piece of land, but that's for another blog). Continue reading →
There are a few useful things you can do right at the beginning to make your Google Page more valuable to the consumer (your customer) and help your organic SEO. Here is a brief list of ideas that can increase your organic ranking: Add photos, use Google posts and... Continue reading →
Google My Business (or GMB as the acronym) is a free tool to allow business owners to manage how your business appears in Google search. GMB also allows customer reviews (and responses by you). You can add photos and enhance your listing. Continue reading →
Focus time and effort on sales training for your front line staff early. The season is short and there is no time to waste. We have always tried to do this but recently taken a new approach to sales training. We now focus on one item every week that the team… Continue reading →
We have two criteria for donations to not for profits: #1 Donations for Marketing If you donate rounds of golf (or anything else for that matter) what sort of marketing do you get in return? Do you ask for a logo inclusion on signage, programs or on the dinner table?… Continue reading →
