We have used some of our extra time lately to invest in some new productivity tools. We have also watched webinars on how to better use the tools that we already have. Part I included our experiences with Zoom and Canva. This blog discusses Trello, Vimeo and Google Drive. Continue reading →
With only one, or a few golfers allowed in the shop at once and no chance at doing a 'sidewalk' sale what is happening to all that merchandise that has already arrived for 2020? We have a couple of ideas... Continue reading →
Now is not the time for the Tourism industry (including golf) to sell. Messages of hope and social responsibility trump messages about promotions and sales. Continue reading →
Customer Relationship Management or CRM as it is most often referred is defined by Wikipedia as an approach to manage a company's interaction with current and potential customers. It uses data about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. Continue reading →
When setting the rate for each player category and each time of day, a golf course will first consider availability of tee times. With this information, you can then set an applicable rate based on time of day. Continue reading →
We always pick up copies the latest Canadian Golf magazines (mostly to see who was advertising in them) to read the latest and greatest from our industry. Continue reading →
The 2019 Vancouver GOLFEXPO is ready for another year of great deals, events and contests. This years event goes February 9th and 10th at the PNE Forum. Continue reading →
Exhibiting at a Golf Consumer Show There are upcoming shows across Canada and in the U.S. starting in February. Here are some ideas of what you can do to increase the value of your attendance AND your sales AFTER the show: ~ Hold a post-show meeting with all of those… Continue reading →
There are a whole list of consumer focused trade shows coming up this spring, some golf specific and others that golf courses may still benefit from attending. Here are our reasons why you should attend at least one targeted trade show this spring and our tips to get the biggest… Continue reading →
