On August 29th the LPGA Women’s Network and WE ARE GOLF's Women's Task Force launched its #inviteHER campaign to encourage current golfers to invite the women in their lives to start playing golf. The primary objective is... Continue reading →
For the most part golf courses are small businesses (on big pieces of land). Most don't have the budget or required funds to spend the needed a minimum of 2% of gross revenues on marketing. Continue reading →
How often do you personally perform an irrigation audit at your golf course? I know we don't do it nearly as much as we should. When we talk about an irrigation audit what we really mean is looking at each of the irrigation heads and understanding how they are preforming… Continue reading →
It's getting close to that time of year again, when golf operators across North America head to their annual zone, regional or national merchandise shows. It's a lot of work to prepare your open-to-buy plans, book hotel rooms and manage travel schedules. Continue reading →
Because of how we build the team when we start with a club, we will often change the gratuity (tip) policy. We always pay out 100% of the tip pool from each event, however the change is how we divide it. Our tip out for events always include the golf… Continue reading →
A step in the right direction for the golf industry would be to remove the word muni from our vocabulary and call these courses what they are, public golf courses open to anyone and everyone. Continue reading →
By WE I mean one of the golf course we manage in Alberta. It was a couple of weeks ago. From what we can see on the security cameras the thieves (in a stolen vehicle) backed up to the front doors of the Clubhouse. Continue reading →
At the point of our realization we had to shift gears in our marketing strategy. We focus now almost exclusively on loyalty! We have helped clients create loyalty programs using both their POS (point of sale) systems and their mobile Apps. Continue reading →
In our last blog we wrote about Junior Golf Tours and how they are not really growing the game of golf. In this blog we want to focus on how Women Are the Key to growing the game. Continue reading →
