Have you considered whether Social Media is still converting to website traffic in 2018 as well as it did 2 - 5 years ago. The new algorithms that most social platforms use, restrict marketing messages from reaching consumers. Continue reading →
We've blogged before about the importance of growing your database, because email is still one of the best marketing tools you have. So we are in the process of changing the client's free WIFI to be opt-in by providing your email address only. Continue reading →
Financial Performance Series Back at the end of December we wrote a four part email series for the Golf Industry about ways to improve your facility's Financial Performance in 2018. Four Part Series The series focused on four key parts of every golf operation. If you missed any part of… Continue reading →
How much time do you spend on sales training with your front line staff? Most of us are probably guilty of not spending enough time with our phone and/ or counter staff. This is even more true with our younger and/ or seasonal staff. Continue reading →
As a follow up to our blog Marketing Golf Memberships we thought it would also be a good idea to start thinking about green fee play as well. If you have not already planned out your marketing and promotional strategies for 2018, what are you waiting for? Continue reading →
Sometimes when you are thinking about Golf Memberships you have to go outside of the box. We suggest first starting with a very detailed analysis of your tee sheet. Look at your member play and your green fee play and when each group plays the most or least rounds. Continue reading →
We were recently on a Caribbean Cruise with Norwegian Cruise Lines (NCL) and if there was one thing we learned from it, it was that the Cruise Line Industry does an excellent job at sales. Continue reading →
We have worked with several golf courses over the last five years in various parts of Canada that have reciprocal golf programs. And so far, in our experience, reciprocal golfers, whether free or at a discounted rate, do not spend incremental revenue at your facility. Continue reading →
Working with golf clubs lately we've been strategizing about great ideas or best practices to try and put their F&B operations in the black. Continue reading →
Email remains one of the most important aspects of marketing your business can use. It is so much more than a communication tool (the way most golf courses use it). It is a marketing tool yes, but it is also a huge sales tool. Continue reading →
