During these unprecedented times of the pandemic we are currently in, things have not been all bad for golf. Across North America golf courses were one of the first recreational activities to open. Continue reading →
We have used some of our extra time lately to invest in some new productivity tools. We have also watched webinars on how to better use the tools that we already have. Part I includes our experiences with Zoom and Canva. Continue reading →
CK Golf interviews Tom Doull (Morgan Creek Golf Course), Troy Peverley (West Coast Golf Group) and Bryan Ewart (Chilliwack Golf Club) in episode #2 of Golf Industry Conversations. Thanks to them all for doing this again this week! Continue reading →
Now is not the time for the Tourism industry (including golf) to sell. Messages of hope and social responsibility trump messages about promotions and sales. Continue reading →
We often define destination marketing (often referred to as awareness advertising) as the plan and efforts to bring people (consumers) into a region or city. Tactical (or strategic) marketing to us means the specific programs to get consumers to take specific actions to visit a specific business/ golf course. Continue reading →
We created this chart by using the historical occupancy rate averaged over the previous three years. The green fee rates and price drop times go up or down based on occupancy history. Continue reading →
We always pick up copies the latest Canadian Golf magazines (mostly to see who was advertising in them) to read the latest and greatest from our industry. Continue reading →
CK Golf roles have ranged in length from a few months to many years. We are always independent contractors, but try to integrate ourselves into a facility almost becoming a part of the team. Continue reading →
