Exhibiting at a Golf Consumer Show There are upcoming shows across Canada and in the U.S. starting in February. Here are some ideas of what you can do to increase the value of your attendance AND your sales AFTER the show: ~ Hold a post-show meeting with all of those… Continue reading →
There are a whole list of consumer focused trade shows coming up this spring, some golf specific and others that golf courses may still benefit from attending. Here are our reasons why you should attend at least one targeted trade show this spring and our tips to get the biggest… Continue reading →
One of the key focus areas of our business for 10+ years has been Digital Assets, meaning your golf courses's website, customer database, newsletter provider, social platforms, mobile app and online sales programs. Read our three part 'Digital Review Series'. Continue reading →
We decided we needed to expand on the multiple pieces of content we have already written and role them into one document to share with golf course owners and operators around North America. Continue reading →
On August 29th the LPGA Women’s Network and WE ARE GOLF's Women's Task Force launched its #inviteHER campaign to encourage current golfers to invite the women in their lives to start playing golf. The primary objective is... Continue reading →
For the most part golf courses are small businesses (on big pieces of land). Most don't have the budget or required funds to spend the needed a minimum of 2% of gross revenues on marketing. Continue reading →
At the point of our realization we had to shift gears in our marketing strategy. We focus now almost exclusively on loyalty! We have helped clients create loyalty programs using both their POS (point of sale) systems and their mobile Apps. Continue reading →
In Part 1 of Google My Business we wrote about the importance of claiming your Google Business Page, the why and the how-to’s. In Part 2 we wrote about some of the things you can do with your Google My Business page to enhance it. Continue reading →
There are a few useful things you can do right at the beginning to make your Google Page more valuable to the consumer (your customer) and help your organic SEO. Here is a brief list of ideas that can increase your organic ranking: Add photos, use Google posts and... Continue reading →
