For the most part golf courses are small businesses (on big pieces of land). Most don't have the budget or required funds to spend the needed a minimum of 2% of gross revenues on marketing. Continue reading →
At the point of our realization we had to shift gears in our marketing strategy. We focus now almost exclusively on loyalty! We have helped clients create loyalty programs using both their POS (point of sale) systems and their mobile Apps. Continue reading →
In Part 1 of Google My Business we wrote about the importance of claiming your Google Business Page, the why and the how-to’s. In Part 2 we wrote about some of the things you can do with your Google My Business page to enhance it. Continue reading →
There are a few useful things you can do right at the beginning to make your Google Page more valuable to the consumer (your customer) and help your organic SEO. Here is a brief list of ideas that can increase your organic ranking: Add photos, use Google posts and... Continue reading →
Google My Business (or GMB as the acronym) is a free tool to allow business owners to manage how your business appears in Google search. GMB also allows customer reviews (and responses by you). You can add photos and enhance your listing. Continue reading →
We have two criteria for donations to not for profits: #1 Donations for Marketing If you donate rounds of golf (or anything else for that matter) what sort of marketing do you get in return? Do you ask for a logo inclusion on signage, programs or on the dinner table?… Continue reading →
More and more businesses and business people are moving away from the 'brick and mortar' office type buildings. They are working remotely whenever they can (we are a perfect example of this). Continue reading →
Have you considered whether Social Media is still converting to website traffic in 2018 as well as it did 2 - 5 years ago. The new algorithms that most social platforms use, restrict marketing messages from reaching consumers. Continue reading →
We've blogged before about the importance of growing your database, because email is still one of the best marketing tools you have. So we are in the process of changing the client's free WIFI to be opt-in by providing your email address only. Continue reading →
Financial Performance Series Back at the end of December we wrote a four part email series for the Golf Industry about ways to improve your facility's Financial Performance in 2018. Four Part Series The series focused on four key parts of every golf operation. If you missed any part of… Continue reading →
