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Marketing

Sell An Annual Tee Time

Sell a tee time, say 9:00am on Saturday morning to a foursome, every week of the season. Of course it would be pre-paid and non-refundable. Continue reading →
Posted in Business, Golf Operations, Industry Blog, Marketing, Sales, On January 3, 2021

Golf Course Financial Idea

Would you sell your golf course's name? Hockey arenas, football, basketball and baseball stadiums do it. Why not golf courses? Continue reading →
Posted in CK Golf, Industry Blog, Marketing, On December 5, 2020

Why You Should Survey Your Customers

We write a lot on this blog about the 'business of golf', 'best practices' and 'internet marketing', but customer satisfaction is also a key element in growing your business. Continue reading →
Posted in Business, CK Golf, Industry Blog, Marketing, Sales, On August 11, 2020

Email Marketing & Database Building

During these unprecedented times of the pandemic we are currently in, things have not been all bad for golf. Across North America golf courses were one of the first recreational activities to open. Continue reading →
Posted in Business, Industry Blog, Internet Marketing, Marketing, Sales, On July 5, 2020

Tools for Business – Part I

We have used some of our extra time lately to invest in some new productivity tools. We have also watched webinars on how to better use the tools that we already have. Part I includes our experiences with Zoom and Canva. Continue reading →
Posted in Business, Industry Blog, Marketing, Technology, On May 13, 2020

Why You Need Brand Guidelines

CK Golf routinely creates and/ or further develops Brand Guidelines at the start of any marketing work we do for a golf course. Continue reading →
Posted in Business, Golf Operations, Industry Blog, Internet Marketing, Marketing, Social Media, On May 6, 2020

CK Golf Industry Conversations #2

CK Golf interviews Tom Doull (Morgan Creek Golf Course), Troy Peverley (West Coast Golf Group) and Bryan Ewart (Chilliwack Golf Club) in episode #2 of Golf Industry Conversations. Thanks to them all for doing this again this week! Continue reading →
Posted in Business, Golf Operations, Industry Blog, Marketing, On April 18, 2020

Marketing Messages during COVID-19

Now is not the time for the Tourism industry (including golf) to sell. Messages of hope and social responsibility trump messages about promotions and sales. Continue reading →
Posted in Business, Golf Operations, Industry Blog, Internet Marketing, Marketing, Sales, Social Media, On April 2, 2020

Destination Marketing vs Tactical Marketing

We often define destination marketing (often referred to as awareness advertising) as the plan and efforts to bring people (consumers) into a region or city. Tactical (or strategic) marketing to us means the specific programs to get consumers to take specific actions to visit a specific business/ golf course. Continue reading →
Posted in Business, Industry Blog, Internet Marketing, Marketing, On December 21, 2019

Email Marketing is Alive and Well!

At CK Golf we are still very high on email marketing. Email still holds the #2 spot on our 5 pillars of internet marketing. Continue reading →
Posted in Business, Industry Blog, Marketing, On July 31, 2019
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CK Golf Industry Conversations

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Where are we now

  • Dec 20-Feb 23 Kelowna, BC
  • Feb 24-25 Kamloops, BC
  • Feb 26-Apr 5 Kelowna, BC
  • Apr 6-7 Penticton, BC
  • Apr 8-12 White Rock, BC
  • Apr 13-15 Vancouver, BC
  • Apr 16-17 Maple Ridge, BC
  • Apr 18-21 Vancouver, BC
  • Apr 22-29 Whistler, BC
  • Apr 30-May 1 Kamloops, BC
  • May 2-6 Mabel Lake, BC

Blog: 2021 and No Fixed Address

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Recent Posts

  • Sell An Annual Tee Time
  • Best Blogs of the Year – CK Golf
  • No Fixed Address
  • CK Golf Industry Conversations – A Season Like No Other
  • Golf Course Financial Idea
  • Wine Tasting at Home – Privato Winery

More recent posts…

  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020

 

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