We often define destination marketing (often referred to as awareness advertising) as the plan and efforts to bring people (consumers) into a region or city. Tactical (or strategic) marketing to us means the specific programs to get consumers to take specific actions to visit a specific business/ golf course. Continue reading →
We created this chart by using the historical occupancy rate averaged over the previous three years. The green fee rates and price drop times go up or down based on occupancy history. Continue reading →
We always pick up copies the latest Canadian Golf magazines (mostly to see who was advertising in them) to read the latest and greatest from our industry. Continue reading →
CK Golf roles have ranged in length from a few months to many years. We are always independent contractors, but try to integrate ourselves into a facility almost becoming a part of the team. Continue reading →
We hate discounts (especially by the golf courses we work with), but depending on your golf courses circumstances and situation, sometimes they are a necessary evil! Continue reading →
Organic Social Reach Is Hard (but you should still work at it). Simply put, businesses/ or social media platforms need to produce positive ROI, just like your golf course. Social media sites are a very crowded space. Continue reading →
When Is The Best Time To Send Newsletters? Email marketing is a tough thing, but still one of the best tools we have to promote and sell our golf courses and services. We are always tasting the best days and times to send email newsletters to achieve the best open… Continue reading →
The 2019 Vancouver GOLFEXPO is ready for another year of great deals, events and contests. This years event goes February 9th and 10th at the PNE Forum. Continue reading →
Exhibiting at a Golf Consumer Show There are upcoming shows across Canada and in the U.S. starting in February. Here are some ideas of what you can do to increase the value of your attendance AND your sales AFTER the show: ~ Hold a post-show meeting with all of those… Continue reading →
