As British Columbia, Alberta and Saskatchewan enter into Phase 3 of COVID-19 reopening plan we have to ask the question... what is the hurry to return to normal. Continue reading →
CK Golf‘s Jeff Ciecko is joined by Troy Peverley, Vice President of the West Coast Golf Group, Bryan Ewart, General Manager, Chilliwack Golf Club and Tom Doull, Director of Golf Operations Manager, Morgan Creek Golf Course to have a conversation about the business of golf leading into the golf season. You… Continue reading →
Why You Should Survey Your Customers. The primary point of that post was all about the WHY you should survey your customers. We believe it is important to survey your customers but also important is the way you write your questions. Continue reading →
CK Golf‘s Tara Ciecko is joined by Cindy Soukoroff, Head Golf Professional at St. Eugene Golf Resort Casino in Cranbrook, Corrine Allen, Owner of Fraserglen Golf Course & Training Center in Abbotsford and Tracy Peverley, Head Golf Professional at Hazelmere Golf Course in Surrey to have a conversation about the… Continue reading →
We have used some of our extra time lately to invest in some new productivity tools. We have also watched webinars on how to better use the tools that we already have. Part I included our experiences with Zoom and Canva. This blog discusses Trello, Vimeo and Google Drive. Continue reading →
Customer Relationship Management or CRM as it is most often referred is defined by Wikipedia as an approach to manage a company's interaction with current and potential customers. It uses data about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. Continue reading →
Living wage, increases to minimum wage, or what ever else you want to call it, is going to have an effect on your golf course's bottom line in 2019. Continue reading →
Most golf course restaurants we work with struggle financially. It's a tough business at the best of times. However most golf courses look for their food and beverage business from golfers. Few look at customers from a non-golf perspective. Continue reading →
Every golf course has Members, Passholders or Regulars. Stick to your guns, be consistent and think of the business first. Our favourite saying is "if we do it for one are we prepared to do it for everyone"! Continue reading →
