We often define destination marketing (often referred to as awareness advertising) as the plan and efforts to bring people (consumers) into a region or city. Tactical (or strategic) marketing to us means the specific programs to get consumers to take specific actions to visit a specific business/ golf course. Continue reading →
CK Golf was recently engaged by two semi-private golf clubs and one privately owned club to assist in Senior Management searches to fill voided positions. Continue reading →
When setting the rate for each player category and each time of day, a golf course will first consider availability of tee times. With this information, you can then set an applicable rate based on time of day. Continue reading →
We always pick up copies the latest Canadian Golf magazines (mostly to see who was advertising in them) to read the latest and greatest from our industry. Continue reading →
Over the years we've been thinking about the cost of meetings a little bit. In the case of CK Golf when all you have to give is time, time becomes a pretty valuable commodity. Meetings must serve a purpose, or they can become a big time waster for everyone involved. Continue reading →
There are different ideas about discounting golf. One formula we have regularly used is to measure you average green fee (total green fee dollars divided by your rounds of golf). Continue reading →
CK Golf roles have ranged in length from a few months to many years. We are always independent contractors, but try to integrate ourselves into a facility almost becoming a part of the team. Continue reading →
We hate discounts (especially by the golf courses we work with), but depending on your golf courses circumstances and situation, sometimes they are a necessary evil! Continue reading →
