How often do you personally perform an irrigation audit at your golf course? I know we don't do it nearly as much as we should. When we talk about an irrigation audit what we really mean is looking at each of the irrigation heads and understanding how they are preforming… Continue reading →
It's getting close to that time of year again, when golf operators across North America head to their annual zone, regional or national merchandise shows. It's a lot of work to prepare your open-to-buy plans, book hotel rooms and manage travel schedules. Continue reading →
A step in the right direction for the golf industry would be to remove the word muni from our vocabulary and call these courses what they are, public golf courses open to anyone and everyone. Continue reading →
By WE I mean one of the golf course we manage in Alberta. It was a couple of weeks ago. From what we can see on the security cameras the thieves (in a stolen vehicle) backed up to the front doors of the Clubhouse. Continue reading →
At the point of our realization we had to shift gears in our marketing strategy. We focus now almost exclusively on loyalty! We have helped clients create loyalty programs using both their POS (point of sale) systems and their mobile Apps. Continue reading →
Golf retailers like Golf Town, Dick's Sporting Goods, Edwin Watts Golf and even the PGA Tour have long been a thorn in the side of small businesses (and almost all golf courses are small businesses occupying a big piece of land, but that's for another blog). Continue reading →
In Part 1 of Google My Business we wrote about the importance of claiming your Google Business Page, the why and the how-to’s. In Part 2 we wrote about some of the things you can do with your Google My Business page to enhance it. Continue reading →
There are a few useful things you can do right at the beginning to make your Google Page more valuable to the consumer (your customer) and help your organic SEO. Here is a brief list of ideas that can increase your organic ranking: Add photos, use Google posts and... Continue reading →
Google My Business (or GMB as the acronym) is a free tool to allow business owners to manage how your business appears in Google search. GMB also allows customer reviews (and responses by you). You can add photos and enhance your listing. Continue reading →
