We were reviewing our Google Analytics and thought we would share our most viewed blogs from our website in 2019. Some of them are older that 2019, but still appeared as top views during the year. Continue reading →
We often define destination marketing (often referred to as awareness advertising) as the plan and efforts to bring people (consumers) into a region or city. Tactical (or strategic) marketing to us means the specific programs to get consumers to take specific actions to visit a specific business/ golf course. Continue reading →
CK Golf was recently engaged by two semi-private golf clubs and one privately owned club to assist in Senior Management searches to fill voided positions. Continue reading →
We created this chart by using the historical occupancy rate averaged over the previous three years. The green fee rates and price drop times go up or down based on occupancy history. Continue reading →
When setting the rate for each player category and each time of day, a golf course will first consider availability of tee times. With this information, you can then set an applicable rate based on time of day. Continue reading →
We always pick up copies the latest Canadian Golf magazines (mostly to see who was advertising in them) to read the latest and greatest from our industry. Continue reading →
Over the years we've been thinking about the cost of meetings a little bit. In the case of CK Golf when all you have to give is time, time becomes a pretty valuable commodity. Meetings must serve a purpose, or they can become a big time waster for everyone involved. Continue reading →
There are different ideas about discounting golf. One formula we have regularly used is to measure you average green fee (total green fee dollars divided by your rounds of golf). Continue reading →
