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Marketing

Who leads your businesses sales plan?

Posted on by Jeff & Tara

Sales Image

It’s Not 1980, Sales Has Changed Since 2010 the sales process has made a shift and it has been dramatic. However, most golf businesses are still selling like it is the 1980’s! It is time to shake things up and … Read More

Golf Canada & PGA of Canada Publish Golf Facilities Report

Posted on by Jeff & Tara

NAGA-Canada-Golfs-Logo

Golf Canada, in partnership with the PGA of Canada, has released Golf Facilities in Canada 2015—the definitive report on golf facilities and development in Canada. Read More

Posted in Business, CK Golf, Golf Canada, Industry Blog, Marketing, NGCOA, PGA of Canada
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Customer Service at the Next Level

Posted on by Jeff & Tara

marriott

Last month we wrote about Marriotts launch of their “Text the front desk” program which we thought was a great new customer service tool. This was a few months after they launched futuristic looking charging stations in their lobbies. This month Marriott is at it again with the announcement that… Read More

Customer Engagement with Instagram

Posted on by Jeff & Tara

Unknown

Three of the most popular sites for customer engagement are Facebook, Twitter, and Instagram. But a series of studies over the last year have been done to see which platform had the most interaction from their related fan base. Twitter and Facebook came relatively close but Instagram has been blowing them both clean out of the water.
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Hootsuite 101

Posted on by Jeff & Tara

Hootsuite Streams

As a follow up to our Hashtags 101 this blog will give you some basic tips on following hashtags that are relevant to your business. Using twitter.com you can check out any hashtag you like. Simply type… Read More

Best new customer service tool

Posted on by Jeff & Tara

Marriott services-when-phone-en

We are not sure yet whether this is the best new customer service tool or the worst? But we do think it is cool! We stay at a lot of hotels (about 100 nights a year) and we use several of the hotel specific branded apps to book or change a reservation. But the new app feature from Marriott Hotels takes it one step further letting users communicate with the front desk directly in a text like setting. Read More

Emoji 101

Posted on by Jeff & Tara

astonish

We have a 14 year old niece who uses Instagram the same way we (the old folks) use a text. She and her friends communicate in a short hand language that few over 30 would dare to understand. So for all of you (and us) who have no idea what we are taking about this is our Emoji 101. Read More

Online Ad Buying

Posted on by Jeff & Tara

Online Ads

The only way to know if your ad is valuable is to track conversions (ie. click-throughs). For advertising purposes you want to see how many referrals a specific website has sent you in the last week/ month/ year and what percentage of that traffic is new users to your site. Read More

Hashtags 101

Posted on by Jeff & Tara

twitter-hash-logo-for-fluid

Doing a talk last week on internet marketing and sales I was surprised to realize that many users of social media for business are still not comfortable with the idea of hashtags and how to use them, so here is our Hashtag 101. Read More

How to make the most out of Networking

Posted on by Jeff & Tara

networking

For golf industry professionals networking should be easy. We are in the people business and by nature we are social creatures. The golf industry is a very tightly knit group. Most us will share, update and discuss the state of the industry multiple times during the year with many different groups of people. For most of us, what we can always improve is… Read More

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