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Customer Service

Engage Your Customers With A Unique Contest

Posted on by Jeff & Tara


We’ve always believed that page likes and followers don’t matter in your Social Media strategy. But what does matter is the level of engagement and interaction you can get your customers to have with your brand. I recently saw a hotel run a contest on… Read More

Marriott’s Technology Surge

Posted on by Jeff & Tara

Marriott Samsung VR

We continue to be impressed, or maybe it is fascinated, with Marriott Hotels and their recent introduction of new technology aimed at enhancing their guests experiences. This time around it is all about Virtual Reality or as they are calling it “VRoom Service”… Read More

How to make the most out of Networking

Posted on by Jeff & Tara


For golf industry professionals networking should be easy. We are in the people business and by nature we are social creatures. The golf industry is a very tightly knit group. Most us will share, update and discuss the state of the industry multiple times during the year with many different groups of people. For most of us, what we can always improve is… Read More

Decision Making and Golf

Posted on by Jeff & Tara

Decisions by Jim Treliving

Little did I know when I bought a copy of Decisions signed by Jim Treliving himself at an event last fall in Vancouver that it would end with a chapter on golf. I also didn’t know how fascinating I would find Jim’s Story and how much great business advice… Read More

Five Things To Prepare For The Upcoming Golf Season

Posted on by Jeff & Tara

Box image

It is hard to believe but the 2015 golf season is here. Hopefully by now everyone has enjoyed some well deserved time off and is busy preparing for the upcoming golf season. Here is a short list of things you need to consider… Read More

Why the Golf Industry is doing it wrong – Sales Funnel (Part 1)

Posted on by Jeff & Tara

The Sales Funnel

The golf industry has been known for the ‘build it and they will come’ philosophy and is feeling the pinch. Isn’t that all you have to do, build it, brand it and consumers will buy it? Many golf courses… Read More

Vancouver Parks Golf Launches Mobile Golf App

Posted on by Jeff & Tara


New VANGOLF app will maximize golf experience at Vancouver Park Board courses The Vancouver Park Board has launched a new mobile app loaded with features to maximize the golf experience at its three championship courses – Langara, Fraserview and McCleery. … Read More

Unique Business Value Proposition

Posted on by Jeff & Tara

Black Mountain Golf Club, Kelowna, BC

Dare to be different!  The theme of this year’s NGCOA Canada conference was Victory in Victoria. Playing on a nautical theme the goals of the conference were to “Navigate new tools. Sail to profitability and Anchor your success”. In a … Read More

How Discounts Are Killing The Golf Industry

Posted on by Jeff & Tara

last minute

In an email this morning Golf Operator Magazine came out with a post titled “Golf Now is Golf FREE”. The essence of the post is that with Golf Now’s recent purchase of “” your golf course’s tee times can now be sold at an all time lowest rate possible. It appears… Read More

Website make-overs

Posted on by Jeff & Tara

Off-season marketing work for your golf course is just as important as what you do in the spring and summer to attract golfers to your course. It actually may be even more important to get a jump start on the new season. So what should you be doing from now until March?… Read More

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