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Is Your Team Trained in Sales?

Posted on by Jeff & Tara

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Do you have a sales training plan for your team? You should! Your sales training plan should cover things like how to join the club, benefits of Membership, events the Club puts on, etc. Everyone needs to understand part of their role is to help the club get new members, or in most cases now passholders. While this topic came up at a private golf club for us first it is most important for clubs that are public but hope to sell passes to create loyalty. Read More

Who leads your businesses sales plan?

Posted on by Jeff & Tara

Sales Image

It’s Not 1980, Sales Has Changed Since 2010 the sales process has made a shift and it has been dramatic. However, most golf businesses are still selling like it is the 1980’s! It is time to shake things up and … Read More

Golf Canada & PGA of Canada Publish Golf Facilities Report

Posted on by Jeff & Tara


Golf Canada, in partnership with the PGA of Canada, has released Golf Facilities in Canada 2015—the definitive report on golf facilities and development in Canada. Read More

Posted in Business, CK Golf, Golf Canada, Industry Blog, Marketing, NGCOA, PGA of Canada
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Customer Service at the Next Level

Posted on by Jeff & Tara


Last month we wrote about Marriotts launch of their “Text the front desk” program which we thought was a great new customer service tool. This was a few months after they launched futuristic looking charging stations in their lobbies. This month Marriott is at it again with the announcement that… Read More

Customer Engagement with Instagram

Posted on by Jeff & Tara


Three of the most popular sites for customer engagement are Facebook, Twitter, and Instagram. But a series of studies over the last year have been done to see which platform had the most interaction from their related fan base. Twitter and Facebook came relatively close but Instagram has been blowing them both clean out of the water.
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Hootsuite 101

Posted on by Jeff & Tara

Hootsuite Streams

As a follow up to our Hashtags 101 this blog will give you some basic tips on following hashtags that are relevant to your business. Using you can check out any hashtag you like. Simply type… Read More

Hashtags 101

Posted on by Jeff & Tara


Doing a talk last week on internet marketing and sales I was surprised to realize that many users of social media for business are still not comfortable with the idea of hashtags and how to use them, so here is our Hashtag 101. Read More

How to make the most out of Networking

Posted on by Jeff & Tara


For golf industry professionals networking should be easy. We are in the people business and by nature we are social creatures. The golf industry is a very tightly knit group. Most us will share, update and discuss the state of the industry multiple times during the year with many different groups of people. For most of us, what we can always improve is… Read More

Golf and the Federal Budget

Posted on by Jeff & Tara

Golf and Taxes The Canadian Golf Industry, specifically NAGA has been working on the issue of golf as a tax deductible expense for several years. If this topic is new to you please read our earlier blog (Golf and Taxes) … Read More

Talking To Your Customers

Posted on by Jeff & Tara

Whether you are a teaching professional, the manager of a private golf club, the head golf professional at a resort course or a golf course owner you have two goals – to retain the customers that you already have and to bring in new ones. In order to retain the customers… Read More

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